How Important Is Page Rank For Your Website?
Page Rank, or PR, is a value assigned to a particular web page by Google on a scale of 0 to 10. Most readers will be well aware of Google’s rating system. The intent of this article is not to talk about the intricacies of Google Page Rank and it’s mysterious algorithm but instead to ask you what is more important, traffic or PR value?
The value and desirability of Page Rank has long been a big topic of discussion among webmasters. Google keeps secret as much as possible its methods of rating a webpage and is almost constantly changing and trying to improve them. However, there are a lot of factors that are at least partially understood. One factor behind PR is known to be backlinks. There is a lot of disagreement about the specifics, but most webmasters agree that backlinks are an important part of PR.
It is often said that Google wants to keep their PR rating and SERP (Search Engine Results Position) methods secret because they want to avoid cheating and manipulation. It is much more likely that their original motive was to protect their methods from competing search engines and only later was the issue of manipulation considered. Read more
