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How to Save a Bundle on Google AdWordsCopyright 2005 David JacksonEbiz By Design CEO - ImageLink Incorporated I did it myself. I am apparently not as sharp as you. I spent a fortune in advertising with Google and my ROI was hideous. Does this sound familiar? I bet you did it too! Don't waste your money on Adwords! Let me give you a typical new Google Adwords advertiser scenario. You have or find a product to sell. You sign up for a normal Google Adwords account. You follow their instructions, pick a few key words from your brain, choose the suggested click through amount, create your Ad, and start paying for clicks almost instantly. Does this sound normal? Of course it does. This is the standard process for building a Google advertising pay per click (PPC) system. What have you just done? YOU JUST PAID GOOGLE TOO MUCH! Now, you should know, I am not new to the web or Internet e-commerce business. I began ImageLink Incorporated back in 1999 and have developed many successful Internet ventures since then. Namely, one that I recently turned over to another to run: ImageLink USA Web Hosting. as well as, promoting several software and telecommunications products. I have spent probably over half million dollars in Internet advertising since 1999. There have been all forms of it, banners, text links, animation, pop ups, pop unders, newsletters, PPC, and Google Adwords. You name it, I have probably done it. However, when I first tried Google Adwords, I was caught up in the excitement too! I thought it was working great, my advertising was turning some business and I made a few sales. Not so bad. The month was ending and I just received my credit card bill and WOW , I had spent without realizing it over $1500! Then it was time to check my ROI. (Return on Investment), it was a sour negative -66.2%. (that is a minus 62%) In other words, I spent $1500 in one month on Google advertising our DSL and T1 Quote Systems and only came up with $657.00 in one time sales. As you can see, one will not stay in business long throwing money out the window like that. Believe it or not, the excitement about the Adwords was still there. I was hooked. Addicted. Stuck. AND BROKE on my DSL Quote advertising budget. And its not the DSL Quote system, the product is quite dynamic and sales are coming in. But, there had to be a better way ...I began looking for advice and found Perry Marshall who offered a great Adwords Course, which inturn introduced me to Chris Carpenter. They both are experts on making money with Google. I read Chris’s book, and changed my whole Google outlook. Immediately, I logged back into my Google Adwords account, changed my keywords as instructed, then changed the dollar amount I am willing to pay, and its hard to believe, that I had 100 times the amount of impressions, and ten times the click through's for one tenth the amount of money! Sales for the month were about the same, therefore, I had spent just $49.00 on a book and changed my ROI by approximately 4000%. Unbelievable. This really worked. I am the biggest skeptic when it comes to buying special reports and marketing books on the Internet. But the simple step by step, no nonsense information just works. What did I really do? In my case, it was simple. I looked for search phrases, not necessarily search words. I added near 750 of them. Different phrases, different spellings, etc. I used Overture's Keyword Suggestion Tool Then I added about 10 Text Ads within this Google campaign. MOST importantly, I changed the maximum amount per click to just ten cents (.10). My original Adwords clicks were running near $2.00 per click! Now, I am getting more click thru's at ten cents per click, than I was at $2.00 per click. I am now getting actually 200 times the amount of traffic for the same price. I am now enjoying great sales, with little advertising investment. You can do this for your company too. Do yourself a favor and read Chris's book. Do what he teaches, and you will save money and increase your bottom line. Actually, Perry Marshall has a 5 day course that is very detailed as well (its of no charge), be sure to check it out. Good luck! David Jackson ImageLink Incorporated ----------------------------------------------------------------- David Jackson is the founder of ImageLink Incorporated. Operating since 1999. Contact: mailto:djackson@i... ImageLinkNetworks.com - Broadband Quote Tool, Imagelink.us - Long Distance and Telecommunications Savings Comparedslnetworks.com - DSL Best Price Comparison, HitInspector.com -Web Traffic Analysis Software ImageLink USA Web Hosting -Affordable Web Hosting with the best support on the net. You owe it to yourself to do research on the Internet. High Speed Internet Access is a commodity. Check your best price here: http://www.imagelinknetworks.com |
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