Creating Targeted Content
By Mark Wickman
10 Tips on how to generate targeted ideas for your website content1. Participate in chat rooms related to your targeted audience. Watch what questions people are asking and ask others what information they're interested in.
2. Examine what information in being broadcast on TV, news and talk shows. That information is usually hot topics.
3. Hang out in similar message boards. People leave questions for information they're seeking. That is a strong indicator of subjects to write about.
4. Survey your web site visitors or current customers. Ask them what type of articles they would like to see published on your web site or in your e-zine.
5. Regularly check your site's guest books. People sometimes leave questions or comments that would help you generate high readership articles.
6. Check online bookstore's best sellers list. They're very good resources for finding winning topics and ideas to write about.
7. Use the time of year to come up with good topics. You could relate your content to the holiday, season, things that happen years ago during that time, etc.
8. Join some related e-mail discussion lists. Explore the question being asked and the subjects people are discussing.
9. Relate your article to a current fad that's going on in your specific industry. The topic is usually interesting to your target audience.
10. Make a file of visitor or customer questions you receive via e-mail or phone. Usually, others have the same questions, but never ask.
Author Information:
Copyright © Mark Wickman, 2000 - 2003. All Rights Reserved.
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